Pierre Balmain was a French fashion designer who opened his first own fashion boutique at the end of the Second World War. He was able to do this thanks to receiving financial backing from a friend, the writer Gertrude Stein. His fashion designs then rose to global recognition and fame during the 1950s. Famous iconic figures of the era, such as Brigitte Bardot, Marlene Dietrich or Katherine Hepburn wore his haute couture, but also high-ranking VIPs such as Queen Sirikit of Thailand were amongst his clientèle. According to his own statements, Balmain didn’t regard clothes, shoes or accessories as the fundamental exponents of elegance, but perfume. That’s why, in 1946, he decided to create his first fragrance: Elysées 6483, named after his fashion boutiques’ telephone number. He exclusively created perfumes that he imagined to be worn by women that exuded a certain discretion and who would create an unforgettable memory thanks to the fragrance she wore each time one would meet her. To this day the name Balmain stands for a discreet, subtle elegance and the very French "savoir vivre". Balmain, with his creations, managed to coin a new image of the style-conscious and style-assured woman in society - a believe that is seconded by Karl Lagerfeld as well, who learned the tricks of the trade under Balmain.