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The Multi Back Magic primer is an addition to the high-quality eye make-up by Beauty Is Life. The brand has been convincing professionals for decades with its powder brush. If you have a glance at the founder’s resume, this high quality is not surprising at all. Beatrix Isabel Lied is a renowned image consultant and make-up artists, who works for celebrities, companies, TV productions and theatre performances. She is also in demand as a tutor, for example at the University of Hamburg. Her competency comes with high standards, which characterise the assortment by Beauty Is Life. Therefore, the Multi Black Magic primer from the cosmetics online shop is not only limited to its primary task of setting eye make-up.