Alterna Bond Repair Restructuring Bond Repair Masque

Grey hair stands for a confident look and natural body confidence. To make your silver mane look fashionable and elegant, it is important to provide grey hair with optimal, targeted care. We explain why grey hair can feel straw-like, matte and weak and why it is susceptible to yellowing, plus we reveal what you can do to maintain a healthy shine and enjoy thick, silky hair.

12 June 2024

Coconut oil enjoys an excellent reputation as a beauty booster for the hair and skin. If you dream of strong hair with an elegant shine, you should consider incorporating coconut oil into your care routine. Find out whether the exotic oil from coconut flesh is suitable for your hair type and which products are available in our beauty special on the topic “coconut oil and hair”.

18 June 2024

It doesn’t matter whether you go to the salon or do it yourself: Sometimes you want a change. Because freshly coloured hair is wonderfully luminous and radiant, it makes you smile when you glance in the mirror. This makes it even more annoying when the exciting and shimmering colour begins to fade after a few washes. After all, caring for coloured hair well doesn't have to be complicated. Because with a little know-how, shine, smoothness and luminosity are just a hair wash away.

27 October 2023