ShiseidoTo Shiseido beauty means not only a good appearance, but also commitment towards extensive well-being. The Shiseido philosophy is based on the traditional doctrine of Confucius, according to which everything worldly is in balance. Accordingly, outer beauty is not possible without inner well-being.
The company has always remained true to this conviction since its foundation by Yushin Fukuhara. The pharmacologist opened the first chemist shop with a western stamp on Tokyo’s Ginza Boulevard in 1872 and called it Shiseido. With his endeavour to align Far Eastern and Western culture with Asian traditions and advanced technology, he laid the foundations for the company’s development into one of the leading care specialists in the world. Shiseido advanced to number one on the Germany luxury cosmetic market within just a quarter of a century.
Shiseido is a Japanese brand that was founded back in 1872. Worldwide, the cosmetics group employs more than 25,000 employees (as at 2014) and has headquarters in the Japanese cities of Minato, Tokyo, and Chuo. The company is considered one of the oldest representatives of the cosmetics industry ever. Among other things, it sells body care, skin care, and hair care products. The Japanese group is active in more than 71 countries and professes to employ more than 1,000 employees in the research sector, including dermatologists, physicians, and biologists.
Luxury Japanese products for maximum care
One of the most prominent ranges from the Japanese company is “Ibuki”, which comprises a total of 8 products, including the Shiseido Ibuki Refining Moisturizer. This moisturising product hydrates the skin and rebalances the moisture level. It is very well-tolerated and can be perfectly combined with other products from the Ibuki range. The Shiseido Ibuki Refining Moisturizer, like all other products, captivates with its plain, white, and very simple design. The skin care from Shiseido ensures soft skin and, to achieve this, uses findings from research, including that undertaken by the company’s dermatologists and physicians.
Multi-faceted product range with high effectiveness
Just as prominent as Ibuki is the Pureness line, which, besides the Shiseido Pureness Matifying Stick Oil-Free, features 11 other products. The products were specially designed for inflamed, blemished, and easily irritated skin; they are free from oils that could block the pores and are mostly alcohol-free too. The Shiseido Pureness Matifying Stick Oil-Free can be used a skin care or beauty product to create a matte finish.