
Korean skin care & more: Asian beauty trends
Asians are often admired for their smooth and delicate complexions – which is exactly why beauty lovers around the world are so captivated by Asian skin care. We’re sharing why Korean and Japanese skin care has evolved into a trending phenomenon, which ingredients create a radiant glow and how you can achieve the glass skin look.
Why is Korean skin care so popular, and which steps part of the routine? Discover the secrets of the glass skin trend, explore selected Asian beauty products and benefit from valuable tips.
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Asian make-up products
Did you know? Many Asian make-up brands focus on innovative textures and highly effective ingredients that promote an even, radiant complexion and natural-looking results.

Milk Touch
Eye shadow
Make-up
Be my first Eye Palette
€ 19.95 € 17.96
- € 14.96
- € 13.47
- € 19.95
- € 17.96

Milk Touch
Face cream
Facial care
Glossy Moisture Cream
€ 32.95 € 29.66
- € 24.71
- € 22.24
- € 32.95
- € 29.66

Milk Touch
Eye shadow
Make-up
Fairy Jewel Eye Glitter
€ 13.95 € 12.56
- € 10.46
- € 9.42
- € 13.95
- € 12.56

Milk Touch
Serums + ampoules
Facial care
Green Apple Pore Collagen Ampoule
€ 34.95 € 31.46
- € 26.21
- € 23.59
- € 34.95
- € 31.46

Milk Touch
Face cream
Facial care
Green Apple Pore Collagen Cream
€ 42.40 € 38.16
- € 31.80
- € 28.62
- € 42.40
- € 38.16

Milk Touch
Face cream
Facial care
Hedera Helix Relaxing Cream
€ 32.95 € 29.66
- € 24.71
- € 22.24
- € 32.95
- € 29.66

Milk Touch
Serums + ampoules
Facial care
Five Flower Dark Spot Clearing Serum
€ 38.90 € 35.01
- € 29.18
- € 26.26
- € 38.90
- € 35.01

SENSAI
Foundations
Make-up
Glowing Base SPF10
€ 60.95 € 54.86
- € 45.71
- € 41.14
- € 60.95
- € 54.86

Milk Touch
Rouge
Make-up
Touch my Cheek
€ 15.95 € 14.36
- € 11.96
- € 10.77
- € 15.95
- € 14.36

SENSAI
Foundations
Make-up
Radiant Glow Foundation
€ 62.95 € 56.66
- € 47.21
- € 42.49
- € 62.95
- € 56.66

Milk Touch
Mascara
Make-up
All Day Long and Curl Mascara
€ 15.95 € 14.36
- € 11.96
- € 10.77
- € 15.95
- € 14.36
With ultra-light textures and a non-sticky finish, sun protection products from these countries have become indispensable skin care essentials. They absorb quickly into the skin and provide reliable protection against UV rays.
Why is Asian skin care so popular?
Asian skin care, especially from South Korea and Japan, is popular worldwide because it focuses on skin health. Instead of relying on short-term effects, it focuses on hydration, strengthening the skin barrier and gentle yet effective ingredients.
Snail mucinGives the skin regeneration process a boost, delivers intensive hydration and leaves the skin feeling silky.
Hyaluronic acidProvides deep hydration to plump up the skin, improve suppleness and create a glowy complexion.
NiacinamideRefines pores, evens out skin tone, mattifies and strengthens the skin barrier with lasting effect.
Plant extractsDe-stress the skin and gently improve skin health with valuable nutrients.

















































