The Canadian brand, DSQUARED², is directly related to the music business. Dean and Dan Caten dreamed of presenting their fashion on the world’s most popular catwalks and captivating the world’s most famous personalities with their characteristic mix of music, art and fashion. Their dream actually came true in 1994. Slowly but surely, the brothers succeeded in gaining recognition among the major stars, who commissioned the pair to design their entire show wardrobes. As a result, they increasingly made their name as Dsquared² in the fashion and music industry, a name that now stands for nonchalance and effortless cool.