Goldwell ProEdition

With the M straightener, Goldwell offers you a high-quality tool for professional hair styling in salon quality. The straightener from the ProEdition has a swivel cable and therefore allows maximum freedom of movement when working on the hair. The tool is perfect for straightening hair and for easy styling of curls and waves. It works with modern ion technology, which ensures a shiny finish to the hair. An integrated spring between the heating plates opens them automatically and makes straightening much easier. In addition, the heating plates are coated with ceramic and therefore glide through the hair particularly easily and gently. The Goldwell ProEdition straightener M also offers infinitely variable temperature adjustment in the range from 0 to 230 °C. This makes it ideal for keratin applications.

Professional tool for sleek, straight hair

Thanks to modern and innovative heating plate technology, this straightener has a constant consistent heat distribution. This enables the Goldwell ProEdition Straightener M to achieve particularly fast and high-quality styling results. Even beginners can straighten their hair in record time with this tool and achieve a finish that a professional stylist could not achieve better. The straightener is also available in other versions in our online shop.

After around one minute, a conventional hair straightener reaches its average operating temperature of 120° Celsius and is ready for use. Now take a strand of hair that has previously been treated with a heat protectant and run the straightener evenly from the roots to the ends. Be careful not to start directly at the roots to avoid burning the scalp.
Treat the bottom hair first, then the top hair - strand by strand. It is important to make even movements so that the hair is not overheated at certain points. To avoid protruding ends, pull the straightening iron in a gentle, sweeping arc. Finally, fix the hairstyle with an anti-frizz conditioner or hairspray to make it resistant to external influences.