Jo Malone LondonEnglish Pear & FreesiaCologne

Whether you’re going out, at the office or enjoying your free time – perfume plays an important role in everyday life for most women and men. Applying perfume correctly is crucial to achieving the desired effect. It stimulates the senses, boosts self-confidence and accentuates your personality. Find out here how to apply perfume correctly so that you can get the most out of your favourite fragrance and ensure it lasts as long as possible.

18 June 2024

Luxe fragrances beguile our senses and bring a touch of luxury to our day-to-day life. But have you ever wondered how a perfume is manufactured? Perfume manufacture combines art and science in a creative process that requires a love for detail and true devotion. Only then do these sensual compositions come into being, awakening feelings, making memories and enticing us into foreign worlds.

20 October 2023

From sensual and seductive to fresh and fruity to elegant: most people have not just one perfume at home, but a whole range of fragrances. However, since perfume does not last forever, some things should be taken into account when storing and handling it. This article answers all questions about perfume shelf life and provides important tips for optimal storage.

20 October 2023