Jo Malone London Mimosa & Cardamom

Whether you’re going out, at the office or enjoying your free time – perfume plays an important role in everyday life for most women and men. Applying perfume correctly is crucial to achieving the desired effect. It stimulates the senses, boosts self-confidence and accentuates your personality. Find out here how to apply perfume correctly so that you can get the most out of your favourite fragrance and ensure it lasts as long as possible.

18 June 2024

From sensual and seductive to fresh and fruity to elegant: most people have not just one perfume at home, but a whole range of fragrances. However, since perfume does not last forever, some things should be taken into account when storing and handling it. This article answers all questions about perfume shelf life and provides important tips for optimal storage.

20 October 2023

The selection of fragrances available out there is enormous. Once you’ve found your signature scent, all that’s left to do is to decide on the right dilution class. There is an endless variety of fragrances available to suit every taste. Would an Eau de Toilette work better, or maybe you would prefer an Eau de Parfum, and what is the difference between an Eau de Parfum and an Extrait de Parfum? We’ll answer these and many more questions on the different levels of perfume dilution and their fragrance oil concentration here.

18 September 2023