The Balm

The Balm: High-quality products for an uncomplicated beauty routine

The cosmetic brand The Balm was founded in the US in 2004 by Marissa Shipman. The thought behind the cosmetic products is that we don’t have a lot of time to spend in the bathroom in the morning to get ready and put our make-up on. The beauty products from The Balm are intended to enable you to put on your make-up in a few minutes and feel confident and beautiful all over.

The founder of The Balm has herself never gained experience in the larger cosmetic firms as her job applications were always turned down. Finally, she decided to start up herself, experimenting on the basis of books and hiring a chemist. Once she had set up her financial plan and website, she started up her business, which today has expanded into 46 countries.

What does the philosophy of The Balm look like?

The Balm cosmetics are easy to use, easy to apply and integrate perfectly into your morning routine. They create a fresh and natural look and help you feel good in your own skin. “Beautiful in five minutes” is the brand’s motto and all of its products are developed under this statement of beliefs.

Which products are available from The Balm?

The founder, who hails from San Francisco, wanted to target make-up fans of every age who were looking for some support in their morning routine. Pop art designs and the retro look of the packaging make the products from The Balm absolute must-haves. In addition, with a wide variety of shades and products, there’s something for everyone.

What is the USP of The Balm products?

The brand attaches great importance to products being easy to use but the manufacture and quality assurance of The Balm make-up is nevertheless anything but simple. These are high-quality formulas that create highly pigmented eyeshadows with a silky texture, creamy blusher and long-lasting lipsticks.

You’ll feel good with these all day long. Because they are not only suitable for applying make-up quickly in the morning – they can also be used for elaborate evening make-up. In addition, make-up by The Balm is manufactured with respect for the environment: It does not contain any parabens and avoids testing on animals.

The product names are also witty and often have double-meanings, such as “Mr. Write (now)” as the product name for an eyeliner or “BahamaMama” for a bronzer or “The Balm and the Beautiful” for the eyeshadow palette. 3-in-1 products are also available, so you get three space-saving and practical products with one purchase.

Where can you buy The Balm at great prices?

You can buy the products from The Balm at great prices in our online shop at parfumdreams. The selection is wide, providing everything you need from extensive eye-shadow palettes to lipstick sets, lip gloss, highlighter, bronzer and blusher sets.