American Crew Hairstyling

American Crew offers a high-quality water-based pomade for flexible hair styling with a long and strong hold. The hold of Heavy Hold Pomade is created immediately after styling. Before that, the hair is ideally protected against heat damage and hair breakage during thermal styling.

Impressive hair styling for extreme hold and shine

This hold-giving waxy texture from American Crew is water-based and immediately becomes supple in the hands. This makes it possible to distribute it evenly or deliberately create hairstyle accents. Once worked in and styled, Heavy Hold Pomade keeps any hairstyle with a wet look or similar strong shine in shape. Even wind and weather or strenuous activities do not diminish the effect. The product is suitable for daily use, for all hair types and thicknesses and even for sensitive scalps.

For the desired hairstyle, any amount of American Crew's pomade is distributed in the hands. As soon as it warms up, the waxy texture changes to an easily spreadable gel. This can now be easily distributed from the hair roots to the ends or selectively depending on the desired hairstyle. The desired strong hold of the Heavy Hold Pomade is achieved by blow-drying or air-drying. Lukewarm water is sufficient to wash out pomade residues.