American Crew

American Crew hair: for real men

As is often the case, the American Crew brand started out with a vision. Back in ’94, a stylist named David Raccuglia foresaw a future where men would pay as much attention to their looks as women, so he created a range of products for men that combined high-quality care with individual, masculine styling. And thus American Crew was born – one of the most successful men’s grooming brands in the world.

In the early days the American Crew brand specialised in haircare products. Today American Crew also have cosmetics products and perfume in the range.

Professional hairdressers and stylists have been swearing by American Crew hair products for years. They are perfect for daily use and to effortlessly define masculinity.

American Crew: Men’s lifestyle brand

David Raccuglia was a famous stylists with his own hair salon and regular clients including Jack Nicholson, Adrien Brody and Heather Graham. With American Crew he aimed to create a range of products for men that combine traditional techniques with innovation. His vision was a major success in the USA and that success has now also extended into Europe. All products are developed without animal testing and only have pharmacologically tested and natural-derived ingredients and scents.

The diverse American Crew portfolio

In 2016 American Crew launched its first perfume. Win is a spicy, fruity fragrance that has always had a loyal fan base at parfumdreams. The bottle, with its classic silhouette and black and silver colour scheme, makes it obvious that this fragrance was created for men. Win is a masculine fragrance that is bold but not brash. And, as the name says, it’s a genuine winner.

Win by American Crew has citrus top notes of mandarin and bergamot, plus spicy nutmeg for clarity and an exotic heart of cinnamon, cumin and carnation. Base notes of patchouli, vetiver and amber round off the profile.

Shop for American Crew at parfumdreams

The innovative products in the American Crew range are tailored to the modern man’s needs. In addition to hair care and styling, they focus on skincare and beard grooming products. From hair wax and skincare to perfumes – the American Crew products offer a wide range of options for men who want to present themselves in a confident and stylish way.