Hot season – hot trends
Glowy, minimalist and ultra-light: Summer 2025’s beauty trends are all about getting the glow and feeling the freedom. Discover the latest make-up trends to keep you looking fresh on sizzling days and check out why less is often more.
Dewy look
Bye-bye powder products – hello gel textures! The dewy look is achieved with soft cream blushers, liquid highlighter and glossy lip products. Lightly layered, hydrating foundations with just a hint of coverage are the key to a dewy fresh and radiant complexion.
No-make-up look
Want to minimise your make-up? Then this is the trend for you: The no-make-up look focuses on light products that emphasise your natural beauty. Lip stains and delicate blusher tones add fresh yet subtle accents.
Flormar
Ligloss
Lip make-up
Water Lip Stain
€ 7.95 € 7.16
- € 5.96
- € 5.37
- € 7.95
- € 7.16
PUPA Milano
Blush
Facial make-up
Wonder Me Blush
€ 19.38 € 17.44
- € 14.54
- € 13.08
- € 19.38
- € 17.44
Milk Touch
Rouge
Make-up
Touch my Cheek
€ 15.95 € 14.36
- € 11.96
- € 10.77
- € 15.95
- € 14.36
Less is more: Skin minimalism
The skin minimalism trend is all about conscious care: Focus on a few, high-quality essentials rather than multiple products. This way, you avoid excessive skin care and save valuable time.
Multifunctional products such as tinted creams or serums with integrated SPF replace time-consuming routines, strengthen the skin’s protective barrier and promote a clear, healthy complexion.
Trending summer beauty products
Yves Saint Laurent
Lips
Make-up
Rouge Pur Couture
€ 50.95 € 45.86
- € 38.21
- € 34.39
- € 50.95
- € 45.86
florence by mills
Lips
Make-up
Stay Plush Serum Infused Lip Oil Tint
€ 18.95 € 17.06
- € 14.21
- € 12.79
- € 18.95
- € 17.06
Clinique
Eyes
Make-up
Cult Classics On The Go
€ 19.95 € 17.96
- € 14.96
- € 13.47
- € 19.95
- € 17.96
ARTDECO
Powder & Blush
Complexion
Galactic Blush Couture
€ 26.82 € 24.14
- € 20.12
- € 18.10
- € 26.82
- € 24.14
By Terry
Facial make-up
Make-up
Glow Up Brightening CC Serum Duo Set
€ 25.45 € 22.91
- € 19.09
- € 17.18
- € 25.45
- € 22.91
ARTDECO
Eye accessories
Eyes
Beauty Box Trio
Limited Cosmic Design
€ 11.77 € 10.59
- € 8.83
- € 7.94
- € 11.77
- € 10.59
ARTDECO
Eyeliner & Kajal
Eyes
Long-wear Metallic Liquid Liner
Waterproof
€ 12.53 € 11.28
- € 9.40
- € 8.46
- € 12.53
- € 11.28
smashbox
Primer
Face make-up
Test Shot Primer Duo
€ 20.95 € 18.86
- € 15.71
- € 14.14
- € 20.95
- € 18.86
ANNEMARIE BÖRLIND
Lips
Make-up
Natural Volume Lip Gloss
€ 18.09 € 16.28
- € 13.57
- € 12.21
- € 18.09
- € 16.28
Real Techniques
Sponge Sets
Sponges
Miracle Blend & Cleanse Set
€ 12.95 € 11.66
- € 9.71
- € 8.74
- € 12.95
- € 11.66
Anastasia Beverly Hills
Lipgloss
Lips
Mini Lip Velvet Duo
Limited Edition
€ 31.95 € 28.76
- € 23.96
- € 21.57
- € 31.95
- € 28.76
By Terry
Moisturiser
Skin care
Hyaluronic Prep & Set Essentials
€ 50.16 € 45.14
- € 37.62
- € 33.86
- € 50.16
- € 45.14
Anastasia Beverly Hills
Eyebrow colour
Eyes
Ultimate Brow Essentials Kit
€ 37.95 € 34.16
- € 28.46
- € 25.62
- € 37.95
- € 34.16
HYPOAllergenic
Mascara
Eye make-up
Tubing Mascara
€ 6.95 € 6.26
- € 5.21
- € 4.69
- € 6.95
- € 6.26
Estée Lauder
Face make-up
Make-up
Futurist Blushmaker
€ 42.95 € 38.66
- € 32.21
- € 28.99
- € 42.95
- € 38.66
smashbox
Eye shadow
Eye make-up
Always On Eye Shadow Stick
€ 27.00 € 24.30
- € 20.25
- € 18.23
- € 27.00
- € 24.30
By Terry
Lips
Make-up
Lip & Cheek Bliss Duo
€ 45.50 € 40.95
- € 34.13
- € 30.71
- € 45.50
- € 40.95
Teaology
Body care
Care
Hand and Lip Duo Passion Tea
€ 25.95 € 23.36
- € 19.46
- € 17.52
- € 25.95
- € 23.36
By Terry
Eyes
Make-up
Ombre Blackstar Matte & Shine
€ 60.66 € 54.59
- € 45.50
- € 40.95
- € 60.66
- € 54.59
By Terry
Lips
Make-up
Baume de Rose Lip Care Ornament
€ 19.45 € 17.51
- € 14.59
- € 13.13
- € 19.45
- € 17.51
NARS
Lipgloss
Lip make-up
Afterglow Lip Shine
€ 31.50 € 28.35
- € 23.63
- € 21.26
- € 31.50
- € 28.35
Teaology
Facial care
Care
Hand and Lip Duo White Tea
€ 25.95 € 23.36
- € 19.46
- € 17.52
- € 25.95
- € 23.36
Luvia Cosmetics
Accessories
Brushes
Sponge Set Elegance
€ 12.95 € 11.66
- € 9.71
- € 8.74
- € 12.95
- € 11.66
Luvia Cosmetics
Accessories
Brushes
Complete Face Set
€ 41.95 € 37.76
- € 31.46
- € 28.32
- € 41.95
- € 37.76
Luvia Cosmetics
Accessories
Brushes
Single Makeup Puff
€ 5.95 € 5.36
- € 4.46
- € 4.02
- € 5.95
- € 5.36
Luvia Cosmetics
Accessories
Brushes
Mini Makeup Puff Set
€ 11.95 € 10.76
- € 8.96
- € 8.07
- € 11.95
- € 10.76
Teaology
Facial care
Care
Mascara Beautea Ritual
€ 27.95 € 25.16
- € 20.96
- € 18.87
- € 27.95
- € 25.16
Luvia Cosmetics
Accessories
Brushes
Make-Up Sponge Elegance
€ 6.95 € 6.26
- € 5.21
- € 4.69
- € 6.95
- € 6.26
Anastasia Beverly Hills
Lipgloss
Lips
HIGH-SHINE Mini Lip Gloss Duo
€ 31.95 € 28.76
- € 23.96
- € 21.57
- € 31.95
- € 28.76
