Hot season – hot trends
Glowy, minimalist and ultra-light: Summer 2025’s beauty trends are all about getting the glow and feeling the freedom. Discover the latest make-up trends to keep you looking fresh on sizzling days and check out why less is often more.
Dewy look
Bye-bye powder products – hello gel textures! The dewy look is achieved with soft cream blushers, liquid highlighter and glossy lip products. Lightly layered, hydrating foundations with just a hint of coverage are the key to a dewy fresh and radiant complexion.
No-make-up look
Want to minimise your make-up? Then this is the trend for you: The no-make-up look focuses on light products that emphasise your natural beauty. Lip stains and delicate blusher tones add fresh yet subtle accents.
Less is more: Skin minimalism
The skin minimalism trend is all about conscious care: Focus on a few, high-quality essentials rather than multiple products. This way, you avoid excessive skin care and save valuable time.
Multifunctional products such as tinted creams or serums with integrated SPF replace time-consuming routines, strengthen the skin’s protective barrier and promote a clear, healthy complexion.
Trending summer beauty products
Yves Saint Laurent
Facial make-up
Make-up
Make Me Blush Bold Blurring Blush
€ 52.67 € 47.40
Yves Saint Laurent
Eyes
Make-up
Couture Mini Clutch
€ 60.10
€ 54.09
RRP: € 74.17
Yves Saint Laurent
Facial make-up
Make-up
Couture Face Palette
€ 77.40 € 69.66
Lancôme
Lipstick
Make-up
Juicy Tubes
€ 16.95
€ 15.26
RRP: € 21.50
Erborian
BB & CC Creams
Finish
CC Crème
€ 27.41 € 24.67
PUPA Milano
Lipliner
Lips
True Lips
€ 17.95 € 16.16
Estée Lauder
Face make-up
Make-up
Double Wear Stay In Place Matte Powder Foundation
€ 49.00
€ 44.10
RRP: € 63.42
ARTDECO
Complexion accessories
Complexion
Glow Stick
€ 8.43
€ 7.59
RRP: € 10.70
ARTDECO
Powder & Blush
Complexion
Blush stick
€ 8.43
€ 7.59
RRP: € 10.70
wet n wild
Eyebrows
Eyes
Mega Stay Extreme Hold Brow Gel
€ 5.90 € 5.31
PUPA Milano
Lipgloss
Lips
Shock Plump
€ 13.00
€ 11.70
RRP: € 23.11
Collistar
Eyes
Make-up
Professionale Eye Pencil
€ 18.30
€ 16.47
RRP: € 24.19
ARTDECO
Eye Shadow
Eyes
Iconic Eyeshadow Palette
€ 14.77
€ 13.29
RRP: € 18.22
it Cosmetics
Brushes
Accessories
Smoothing Spatula Brush
Heavenly Luxe #10
€ 48.00 € 43.20
PUPA Milano
Mascara
Eyes
Vamp! Lash Extender
€ 10.84
€ 9.76
RRP: € 21.82
Collistar
Lips
Make-up
Twist Balmy Gloss
€ 14.50
€ 13.05
RRP: € 26.87
Collistar
Eyes
Make-up
Professionale Kajal Pencil
€ 24.80 € 22.32
NARS
Lipsticks
Lip make-up
Explicit Lipstick
€ 45.15 € 40.64
PUPA Milano
Lipgloss
Lips
Miss Pupa Gloss
€ 14.00
€ 12.60
RRP: € 19.35
smashbox
Primer
Eye make-up
Photo Finish Pore-Vanishing Primer
€ 19.90 € 17.91
ANNEMARIE BÖRLIND
Lips
Make-up
Natural Lip Glow
€ 21.45 € 19.31
Collistar
Eyes
Make-up
Mascara Infinito
€ 24.50
€ 22.05
RRP: € 34.40
BABOR
Lips
Make-up
Lip Balm
€ 13.33 € 12.00
By Terry
Facial make-up
Make-up
Tea to Tan Blush Powder
€ 58.95 € 53.06
Yves Saint Laurent
Facial make-up
Make-up
All Hours Glow Foundation
€ 61.27 € 55.14
wet n wild
Powder
Face
Photo Focus Loose Setting Powder
€ 8.59 € 7.73
florence by mills
Lips
Make-up
Butter Cremè Super Balm
€ 17.20 € 15.48
wet n wild
Concealer & Primer
Face
Primefocus Clingy Serum Primer
€ 7.51 € 6.76
ARTDECO
Eye Shadow
Eyes
Eyeshadow Pearl
€ 3.82 € 3.44
By Terry
Facial make-up
Make-up
UV Base Daily Care SPF 50
€ 63.42 € 57.08
wet n wild
Bronzer & Highlighter
Face
Megaglo Vitamine E Makeup Blush Stick
€ 6.44 € 5.80
ARTDECO
Eye Shadow
Eyes
Eyeshadow Metallic
Limited Edition
€ 3.82 € 3.44
wet n wild
Eyeliner
Eyes
Breakup Proof Wingout Waterproof Eyeliner
€ 9.66 € 8.69
ARTDECO
Eye accessories
Eyes
Beauty Box Quattro - Anniversary Design
Limited Edition
€ 7.47 € 6.72
Inglot
Ligloss
Lips
Liquid Lipstick SPF50+
€ 22.57 € 20.31
wet n wild
Sponges
Accessoires
Powder Puff
€ 4.29 € 3.86
wet n wild
Bronzer & Highlighter
Face
Megaglo Vitamin E Makeup Highlight Stick
€ 6.44 € 5.80
ARTDECO
Lip accessories
Lips
Couture Lipstick Case - Anniversary Design
Limited Edition
€ 5.32 € 4.79
ARTDECO
Lipgloss & lipstick
Lips
Couture Lipstick Refill - SPF15
€ 10.70 € 9.63
ARTDECO
Eye Shadow
Eyes
Eyeshadow Matt
€ 3.82 € 3.44
PUPA Milano
Eye Shadow
Eyes
Vamp! Liquid Eyeshadow
€ 14.72
€ 13.25
RRP: € 26.34
Collistar
Eyes
Make-up
Impeccabile Base Mascara
€ 33.00 € 29.70
wet n wild
Lipstick
Lips
Megaglitter Shimmer Liquid Lipstick
€ 7.51 € 6.76
OPI
Nail care
Skin care products
To the Rescue Overnight Cuticle Balm
€ 25.79 € 23.21
it Cosmetics
Lipstick
Lip make-up
Confidence in a Serum Gloss
€ 30.10 € 27.09
Bobbi Brown
Eyes
Make-up
Dual-Ended Long-Wear Cream Shadow Stick
€ 59.12 € 53.21
wet n wild
Lip care
Lips
Lip Oil
€ 6.44 € 5.80
Bobbi Brown
Cheeks
Make-up
Pot Rouge Velvet Matte
€ 36.00
€ 32.40
RRP: € 47.30
Collistar
Lips
Make-up
Puro Gioiello Lipstick
€ 19.40
€ 17.46
RRP: € 36.55
it Cosmetics
Concealer
Facial make-up
Do It All Radiant Concealer
€ 35.95 € 32.36
PUPA Milano
Concealer
Facial make-up
Wonder Me 3 In 1
€ 22.95 € 20.66
PUPA Milano
Foundation
Facial make-up
Wonder Me Nude Skin Tint
€ 14.25
€ 12.83
RRP: € 28.81
Teaology
Facial care
Care
Tea Gloss Tinted Volume Lip Treatment
€ 17.20 € 15.48
beautyblender
Make-up sponges
Sponges
La Dolce Vita
€ 21.45 € 19.31
beautyblender
Cleansing
Sponges
Toolscrub Charcoal
€ 23.65 € 21.29
beautyblender
Cleansing
Sponges
Toolscrub Unscented
€ 23.65 € 21.29
beautyblender
Cleansing
Sponges
Toolscrub Lavender
€ 23.65 € 21.29
NARS
Highlighter
Facial make-up
Light Reflecting Powder Luminiser (refillable)
€ 34.40 € 30.96
