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Hot season – hot trends

Glowy, minimalist and ultra-light: Summer 2025’s beauty trends are all about getting the glow and feeling the freedom. Discover the latest make-up trends to keep you looking fresh on sizzling days and check out why less is often more.

Dewy look

Bye-bye powder products – hello gel textures! The dewy look is achieved with soft cream blushers, liquid highlighter and glossy lip products. Lightly layered, hydrating foundations with just a hint of coverage are the key to a dewy fresh and radiant complexion.

No-make-up look

Want to minimise your make-up? Then this is the trend for you: The no-make-up look focuses on light products that emphasise your natural beauty. Lip stains and delicate blusher tones add fresh yet subtle accents.

Less is more: Skin minimalism

The skin minimalism trend is all about conscious care: Focus on a few, high-quality essentials rather than multiple products. This way, you avoid excessive skin care and save valuable time.
Multifunctional products such as tinted creams or serums with integrated SPF replace time-consuming routines, strengthen the skin’s protective barrier and promote a clear, healthy complexion.

Trending summer beauty products

NEW
Lips
+23

GUERLAIN

Lips

Make-up

Rouge G Satin

Rating 4,5/5 Stars

€ 44.95

3,5 g
NEW
Météorites
+3

GUERLAIN

Météorites

Make-up

Powder pearls

Rating 3,75/5 Stars

€ 75.95

20 g (€3,797.50 / 1 kg)
-21%
NEW
Eyes
+1

Clinique

Eyes

Make-up

High Impact Mascara

Rating 4,55/5 Stars

Fire Icon € 28.05

RRP: € 35.47

7 g
-29%
NEW
Lips
+1

Clinique

Lips

Make-up

Almost Lipstick

Rating 5/5 Stars

Fire Icon € 22.45

RRP: € 31.71

1,9 g
-36%
NEW
Facial make-up
+27

Yves Saint Laurent

Facial make-up

Make-up

All Hours Glow Foundation

Rating 0/5 Stars

Fire Icon € 39.24

RRP: € 61.27

25 ml (€1,569.60 / 1 l)
NEW
Foundations
+5

SENSAI

Foundations

Make-up

Radiant Glow Foundation

Rating 0/5 Stars

€ 62.95

30 ml (€2,098.33 / 1 l)
-13%
NEW
Eyes

Yves Saint Laurent

Eyes

Make-up

Lash Clash Mascara Set

Rating 0/5 Stars

Fire Icon € 42.00

RRP: € 48.37

1 pcs. (€42.00 / 1 pcs.)
NEW
Lips
+5

GUERLAIN

Lips

Make-up

KissKiss Bee Glow Oil

Rating 5/5 Stars

€ 46.95

9,5 ml
NEW
Blush
+9

NARS

Blush

Facial make-up

The Multiple

Rating 4,84/5 Stars

Fire Icon € 37.95

RRP: € 51.60

8 g
NEW
Facial make-up
+1

Yves Saint Laurent

Facial make-up

Make-up

All Hours Hyper Luminize Couture Highlighter

Rating 0/5 Stars

€ 73.90

8,5 g
NEW
Lipstick

Lancôme

Lipstick

Make-up

Juicy Tubes Mini Set

Rating 0/5 Stars

€ 43.00

1 pcs. (€43.00 / 1 pcs.)
NEW
Foundations

SENSAI

Foundations

Make-up

Glowing Base SPF10

Rating 0/5 Stars

€ 60.95

30 ml (€2,031.67 / 1 l)
NEW
Eyes

Yves Saint Laurent

Eyes

Make-up

Mascara Volume Effet Faux Cils Set

Rating 0/5 Stars

€ 45.95

1 pcs. (€45.95 / 1 pcs.)
-15%
NEW
Eyebrow colour
+6

Anastasia Beverly Hills

Eyebrow colour

Eyes

Microstroke Brow Pen

Rating 0/5 Stars

Fire Icon € 28.20

RRP: € 33.32

0,5 ml
NEW
Facial make-up

BABOR

Facial make-up

Make-up

Tinted Hydra Moisture

Rating 0/5 Stars

€ 38.14

30 ml (€1,271.33 / 1 l)
Nearly sold out
NEW
Primer

ARTDECO

Primer

Complexion

3 In 1 Make-up Fixing Spray

Rating 0/5 Stars

€ 19.30

100 ml (€193.00 / 1 l)
-22%
NEW
Lipgloss & lipstick
+26

ARTDECO

Lipgloss & lipstick

Lips

Perfect Colour Lipstick

Rating 4,33/5 Stars

Fire Icon € 11.35

RRP: € 14.51

4 g
NEW
Terracotta

GUERLAIN

Terracotta

Make-up

Luminizer Highlighter

Rating 0/5 Stars

€ 65.95

10 g (€6,595.00 / 1 kg)
NEW
Blush

NARS

Blush

Facial make-up

Ethereal Aura Blush Palette

Rating 0/5 Stars

€ 72.95

1 pcs. (€72.95 / 1 pcs.)
NEW
Foundations

SENSAI

Foundations

Make-up

Hydrating Fix Mist

Rating 0/5 Stars

€ 48.95

50 ml (€979.00 / 1 l)
-13%
NEW
Facial make-up

Yves Saint Laurent

Facial make-up

Make-up

Make Me Blush Bold Set

Rating 0/5 Stars

Fire Icon € 79.00

RRP: € 90.30

1 pcs. (€79.00 / 1 pcs.)
-18%
NEW
Mascara

Lancôme

Mascara

Make-up

Hypnôse Drama Set

Rating 0/5 Stars

Fire Icon € 46.00

RRP: € 55.90

1 pcs. (€46.00 / 1 pcs.)
NEW
Foundation

bareMinerals

Foundation

Face Makeup

Original Pressed Powder Foundation Mineral SPF 15

Rating 0/5 Stars

€ 40.00

8 g
NEW
Eyes
+4

GUERLAIN

Eyes

Make-up

Ombres G Eyeshadow Palette

Rating 0/5 Stars

€ 86.95

6 g
-21%
NEW
Lips

Clinique

Lips

Make-up

Pop Cheek & Lip Oil

Rating 0/5 Stars

Fire Icon € 26.77

RRP: € 33.86

7 ml
NEW
Eye Shadow

Anastasia Beverly Hills

Eye Shadow

Eyes

Embers Mini Eyeshadow Palette

Limited Edition

Rating 0/5 Stars

€ 33.95

10 g (€3,395.00 / 1 kg)
NEW
Highlighter
+7

NARS

Highlighter

Facial make-up

Light Reflecting Powder Luminiser (refillable)

Rating 0/5 Stars

Fire Icon € 29.75

RRP: € 34.40

6 g
NEW
Complexion accessories

ARTDECO

Complexion accessories

Complexion

Illusion Palette for Cheeks & Eyes

Limited Edition

Rating 0/5 Stars

€ 18.22

1 pcs. (€18.22 / 1 pcs.)
NEW
Fixing Spray & Fixing Powder

Laura Mercier

Fixing Spray & Fixing Powder

Facial make-up

Translucent Hydrating Setting Spray Ultra-Blur

Waterproof

Rating 0/5 Stars

€ 38.00

100 ml (€380.00 / 1 l)
NEW
Eye Shadow

ARTDECO

Eye Shadow

Eyes

Eyeshadow Base

Limited Edition

Rating 0/5 Stars

€ 8.55

5 ml
NEW
Mascara

Lancôme

Mascara

Make-up

Hypnôse Drama Set

Rating 0/5 Stars

€ 41.95

1 pcs. (€41.95 / 1 pcs.)
NEW
Powder & Blush

ARTDECO

Powder & Blush

Complexion

Galactic Blush Couture

Rating 0/5 Stars

€ 24.14

9,5 g
NEW
Lips
+14

GIVENCHY

Lips

Make-up

Le Rouge Velvet Matte

Rating 0/5 Stars

€ 51.95

2,3 g
NEW
Lips
+1

La Mer

Lips

Make-up

The Lip Treatment

Rating 0/5 Stars

€ 88.95

3,4 g
NEW
Concealer
+13

Shiseido

Concealer

Face make-up

Synchro Skin Radiant Lifting Concealer

Rating 5/5 Stars

€ 33.83

RRP: € 45.15

2,7 g
NEW
Mascara 38°C Collection

SENSAI

Mascara 38°C Collection

Make-up

Make-Up Bestsellers

Limited Edition

Rating 0/5 Stars

€ 47.95

1 pcs. (€47.95 / 1 pcs.)
NEW
Mascara

Lancôme

Mascara

Make-up

Lash Idôle Mascara Set

Rating 0/5 Stars

€ 37.00

1 pcs. (€37.00 / 1 pcs.)
-10%
NEW
Eyeliner & Kajal

ARTDECO

Eyeliner & Kajal

Eyes

Metallic Eye Liner Long-Lasting

Waterproof

Rating 0/5 Stars

Fire Icon € 7.69

1,2 g
-24%
NEW
Eyes
+3

Bobbi Brown

Eyes

Make-up

Dual-Ended Long-Wear Cream Shadow Stick

Rating 0/5 Stars

Fire Icon € 45.00

RRP: € 59.12

1,6 g
NEW
Mascara

ARTDECO

Mascara

Eyes

Angel Eyes Mascara

Limited Edition

Rating 0/5 Stars

€ 16.07

10 ml (€1,607.00 / 1 l)
NEW
Lipstick
+3

HYPOAllergenic

Lipstick

Lip make-up

GO INK! Long -Stay Glassy Lip Ink

Rating 0/5 Stars

€ 5.95

4,6 g
Nearly sold out
NEW
Contour pencils

HYPOAllergenic

Contour pencils

Lip make-up

GO COLOR! Waterproof Lip Pencil

Rating 0/5 Stars

€ 4.83

0,3 g
-17%
NEW
Eyes

Clinique

Eyes

Make-up

Eye Essentials: 24 Hour Lashes

Rating 0/5 Stars

Fire Icon € 28.95

RRP: € 34.94

1 pcs. (€28.95 / 1 pcs.)
NEW
Facial make-up

BABOR

Facial make-up

Make-up

Silky Satin Blush

Rating 0/5 Stars

€ 30.91

7 g
NEW
Eye Shadow
+1

ARTDECO

Eye Shadow

Eyes

Eyeshadow Jewels

Rating 0/5 Stars

€ 5.76

0,8 g
NEW
Eyes
+2

GUERLAIN

Eyes

Make-up

Eye Brow Pen

Rating 0/5 Stars

€ 32.95

0,06 g
NEW
Lips
+1

florence by mills

Lips

Make-up

Stay Plush Serum Infused Lip Oil Tint

Rating 0/5 Stars

€ 18.95

8 ml
NEW
Mascara

Lancôme

Mascara

Make-up

Hypnôse Classic Set

Rating 0/5 Stars

€ 40.00

1 pcs. (€40.00 / 1 pcs.)
-19%
NEW
Lipstick
+3

Anastasia Beverly Hills

Lipstick

Lips

Matte & Satin Lipstick

Rating 0/5 Stars

Fire Icon € 21.00

RRP: € 25.80

3 g
NEW
Rouge

HYPOAllergenic

Rouge

Facial make-up

Go Ink GO JELLY! Lip&Chick Jelly Tint

Rating 0/5 Stars

€ 5.95

7,5 g
NEW
Nail care

OPI

Nail care

Skin care products

To the Rescue Overnight Cuticle Balm

Rating 0/5 Stars

€ 25.95

20 ml (€1,297.50 / 1 l)
NEW
Lipgloss & lipstick

ARTDECO

Lipgloss & lipstick

Lips

Magic Fix

Limited Edition

Rating 0/5 Stars

€ 13.92

5 ml
-10%
NEW
Eye accessories

ARTDECO

Eye accessories

Eyes

Beauty Box Trio

Limited Cosmic Design

Rating 0/5 Stars

Fire Icon € 10.59

1 pcs. (€10.59 / 1 pcs.)
NEW
Facial make-up

Yves Saint Laurent

Facial make-up

Make-up

Touche Éclat Set

Rating 0/5 Stars

€ 45.95

1 pcs. (€45.95 / 1 pcs.)
NEW
Lips

BABOR

Lips

Make-up

Super Soft Lip Oil

Rating 0/5 Stars

€ 22.63

6,5 ml
NEW
Complexion accessories

ARTDECO

Complexion accessories

Complexion

Cosmic Glow Drops

Rating 0/5 Stars

€ 12.53

6 ml
-10%
NEW
Lipgloss & lipstick

ARTDECO

Lipgloss & lipstick

Lips

Cosmic Kiss Lip Filler

Rating 0/5 Stars

Fire Icon € 14.46

4 ml
NEW
Lipstick

it Cosmetics

Lipstick

Lip make-up

Confidence in a Serum Gloss

Rating 0/5 Stars

€ 29.95

6,7 ml
NEW
Lips
+13

Clé de Peau Beauté

Lips

Make-up

Lipstick Matte

Rating 5/5 Stars

€ 72.95

4 g
NEW
Nail care

Alessandro

Nail care

Skin care

Manicure File

Rating 0/5 Stars

€ 6.44

1 pcs. (€6.44 / 1 pcs.)
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*All prices incl. legal VAT, shipping costs {2}, {1} More information about shipping here.
Cannot be redeemed for cash and cannot be combined with other promotions. Valid until 27/10/2025. Not applicable for sale items, gift cards or the brands Chanel, Dior, Rituals, Sol de Janeiro or items labelled Luxury or drogerie. No minimum order value. Publication is prohibited. Parfümerie Akzente GmbH, VAT ID No. DE813307548 District Court Stuttgart HRB 581012
** For detailed information about the discount conditions, please refer to your personal welcome newsletter