
Hot season – hot trends
Glowy, minimalist and ultra-light: Summer 2025’s beauty trends are all about getting the glow and feeling the freedom. Discover the latest make-up trends to keep you looking fresh on sizzling days and check out why less is often more.
Dewy look
Bye-bye powder products – hello gel textures! The dewy look is achieved with soft cream blushers, liquid highlighter and glossy lip products. Lightly layered, hydrating foundations with just a hint of coverage are the key to a dewy fresh and radiant complexion.

florence by mills
Face
Make-up
Cheeky Pop Blush Stick
€ 20.95 € 18.86
- € 15.71
- € 14.14
- € 20.95
- € 18.86
No-make-up look
Want to minimise your make-up? Then this is the trend for you: The no-make-up look focuses on light products that emphasise your natural beauty. Lip stains and delicate blusher tones add fresh yet subtle accents.

Flormar
Ligloss
Lip make-up
Water Lip Stain
€ 6.95 € 6.26
- € 5.21
- € 4.69
- € 6.95
- € 6.26

Milk Touch
Rouge
Make-up
Touch my Cheek
€ 15.95 € 14.36
- € 11.96
- € 10.77
- € 15.95
- € 14.36
Less is more: Skin minimalism
The skin minimalism trend is all about conscious care: Focus on a few, high-quality essentials rather than multiple products. This way, you avoid excessive skin care and save valuable time.
Multifunctional products such as tinted creams or serums with integrated SPF replace time-consuming routines, strengthen the skin’s protective barrier and promote a clear, healthy complexion.
Trending summer beauty products

Lancôme
Lipstick
Make-up
Juicy Tubes Mini Set
€ 38.62 € 34.76
- € 28.97
- € 26.07
- € 38.62
- € 34.76

Lancôme
Mascara
Make-up
Hypnôse Drama Set
€ 41.40 € 37.26
- € 31.05
- € 27.95
- € 41.40
- € 37.26

florence by mills
Lips
Make-up
Stay Plush Serum Infused Lip Oil Tint
€ 18.95 € 17.06
- € 14.21
- € 12.79
- € 18.95
- € 17.06

ARTDECO
Powder & Blush
Complexion
Galactic Blush Couture
€ 24.14 € 21.73
- € 18.11
- € 16.29
- € 24.14
- € 21.73

it Cosmetics
Brushes
Accessories
Unwrap Your Creativity Set
€ 104.95 € 94.46
- € 78.71
- € 70.84
- € 104.95
- € 94.46

ARTDECO
Eyeliner & Kajal
Eyes
Long-wear Metallic Liquid Liner
Waterproof
€ 12.53 € 11.28
- € 9.40
- € 8.46
- € 12.53
- € 11.28

smashbox
Primer
Face make-up
Test Shot Primer Duo
€ 20.95 € 18.86
- € 15.71
- € 14.14
- € 20.95
- € 18.86

ARTDECO
Lipliner
Lips
Plumping Lip Fluid & Soft Lip Liner Waterproof Set
€ 12.53 € 11.28
- € 9.40
- € 8.46
- € 12.53
- € 11.28

By Terry
Moisturiser
Skin care
Hyaluronic Prep & Set Essentials
€ 50.33 € 45.30
- € 37.75
- € 33.97
- € 50.33
- € 45.30

ARTDECO
Complexion accessories
Complexion
Cosmic Glow Drops
€ 12.53 € 11.28
- € 9.40
- € 8.46
- € 12.53
- € 11.28

HYPOAllergenic
Mascara
Eye make-up
Tubing Mascara
€ 6.95 € 6.26
- € 5.21
- € 4.69
- € 6.95
- € 6.26

ARTDECO
Lipliner
Lips
Plumping Lip Fluid & Soft Lip Liner Waterproof Set
€ 12.53 € 11.28
- € 9.40
- € 8.46
- € 12.53
- € 11.28

Anastasia Beverly Hills
Eyebrow colour
Eyes
Ultimate Brow Essentials Kit
€ 35.95 € 32.36
- € 26.96
- € 24.27
- € 35.95
- € 32.36

Klapp Cosmetics
Hyaluronic
Produktlinie
Multiple Effect Colour & Care Cushion
€ 32.95 € 29.66
- € 24.71
- € 22.24
- € 32.95
- € 29.66

ANNEMARIE BÖRLIND
Lips
Make-up
Natural Volume Lip Gloss
€ 18.09 € 16.28
- € 13.57
- € 12.21
- € 18.09
- € 16.28

it Cosmetics
Bronzer & Highlighter
Facial make-up
Do It All Color Balm
€ 38.62 € 34.76
- € 28.97
- € 26.07
- € 38.62
- € 34.76

Anastasia Beverly Hills
Lipgloss
Lips
Mini Lip Velvet Duo
Limited Edition
€ 30.95 € 27.86
- € 23.21
- € 20.89
- € 30.95
- € 27.86

ARTDECO
Lipliner
Lips
Plumping gift set
€ 12.53 € 11.28
- € 9.40
- € 8.46
- € 12.53
- € 11.28

it Cosmetics
Lipstick
Lip make-up
Confidence in a Serum Gloss
€ 28.00 € 25.20
- € 21.00
- € 18.90
- € 28.00
- € 25.20

Clé de Peau Beauté
Lips
Make-up
Lipstick Matte
€ 72.95 € 65.66
- € 54.71
- € 49.24
- € 72.95
- € 65.66

Flormar
Rouge & Bronzer
Facial make-up
Puffy Liquid Contour
€ 15.95 € 14.36
- € 11.96
- € 10.77
- € 15.95
- € 14.36

By Terry
Eyes
Make-up
Ombre Blackstar Matte & Shine
€ 61.95 € 55.76
- € 46.46
- € 41.82
- € 61.95
- € 55.76

Flormar
Rouge & Bronzer
Facial make-up
Puffy Liquid Blush
€ 15.95 € 14.36
- € 11.96
- € 10.77
- € 15.95
- € 14.36

By Terry
Lips
Make-up
Lip & Cheek Bliss Duo
€ 45.65 € 41.09
- € 34.24
- € 30.81
- € 45.65
- € 41.09

it Cosmetics
Lipstick
Lip make-up
Unwrap Effortless Color Set
€ 41.95 € 37.76
- € 31.46
- € 28.32
- € 41.95
- € 37.76









































