Hot season – hot trends
Glowy, minimalist and ultra-light: Summer 2025’s beauty trends are all about getting the glow and feeling the freedom. Discover the latest make-up trends to keep you looking fresh on sizzling days and check out why less is often more.
Dewy look
Bye-bye powder products – hello gel textures! The dewy look is achieved with soft cream blushers, liquid highlighter and glossy lip products. Lightly layered, hydrating foundations with just a hint of coverage are the key to a dewy fresh and radiant complexion.
No-make-up look
Want to minimise your make-up? Then this is the trend for you: The no-make-up look focuses on light products that emphasise your natural beauty. Lip stains and delicate blusher tones add fresh yet subtle accents.
Less is more: Skin minimalism
The skin minimalism trend is all about conscious care: Focus on a few, high-quality essentials rather than multiple products. This way, you avoid excessive skin care and save valuable time.
Multifunctional products such as tinted creams or serums with integrated SPF replace time-consuming routines, strengthen the skin’s protective barrier and promote a clear, healthy complexion.
Trending summer beauty products
Yves Saint Laurent
Facial make-up
Make-up
Make Me Blush Bold Blurring Blush
€ 45.00
€ 40.50
RRP: € 52.67
Yves Saint Laurent
Eyes
Make-up
Couture Mini Clutch
€ 48.30
€ 43.47
RRP: € 74.17
Lancôme
Lipstick
Make-up
Juicy Tubes
€ 19.27
€ 17.34
Clinique
Eyes
Make-up
High Impact Mascara
€ 35.47 € 31.92
Clinique
Lips
Make-up
Almost Lipstick
€ 31.71 € 28.54
Erborian
BB & CC Creams
Finish
CC Crème
€ 24.95 € 22.46
it Cosmetics
Concealer
Facial make-up
Do It All Radiant Concealer
€ 35.00 € 31.50
Benefit
Tints
Lips
Benetint
Lip and Cheek Tint
€ 28.00 € 25.20
PUPA Milano
Lipliner
Lips
True Lips
€ 17.95 € 16.16
Yves Saint Laurent
Facial make-up
Make-up
All Hours Hyper Luminize Couture Highlighter
€ 66.65 € 59.99
ARTDECO
Lipgloss & lipstick
Lips
Perfect Colour Lipstick
€ 14.51 € 13.06
Yves Saint Laurent
Facial make-up
Make-up
All Hours Glow Foundation
€ 61.27 € 55.14
it Cosmetics
Brushes
Accessories
Smoothing Spatula Brush
Heavenly Luxe #10
€ 48.00 € 43.20
PUPA Milano
Lipgloss
Lips
Shock Plump
€ 13.00
€ 11.70
RRP: € 23.11
PUPA Milano
Mascara
Eyes
Vamp! Lash Extender
€ 10.72
€ 9.65
RRP: € 21.82
Benefit
Highlighter
Complexion
Glow-la-la Highlighter
Waterproof
€ 41.50 € 37.35
Lancôme
Eyes
Make-up
The Great Minaudière Premium Palette Holiday Collection
€ 161.24 € 145.12
NARS
Highlighter
Facial make-up
Light Reflecting Powder Luminiser (refillable)
€ 34.40 € 30.96
smashbox
Primer
Eye make-up
Photo Finish Pore-Vanishing Primer
€ 19.90 € 17.91
PUPA Milano
Lipgloss
Lips
Miss Pupa Gloss
€ 14.00
€ 12.60
RRP: € 19.35
ANNEMARIE BÖRLIND
Lips
Make-up
Natural Lip Glow
€ 21.45 € 19.31
Bobbi Brown
Cheeks
Make-up
Pot Rouge Velvet Matte
€ 36.00
€ 32.40
RRP: € 47.30
ARTDECO
Lipgloss & lipstick
Lips
Couture Lipstick Refill - SPF15
€ 8.43
€ 7.59
RRP: € 10.70
ARTDECO
Eye Shadow
Eyes
Eyeshadow Base
Limited Edition
€ 8.55 € 7.70
Benefit
Blush
Complexion
Blossy
€ 26.25 € 23.63
RRP: € 38.70
ARTDECO
Eye Shadow
Eyes
Eyeshadow Pearl
€ 3.81 € 3.43
florence by mills
Lips
Make-up
Butter Cremè Super Balm
€ 17.20 € 15.48
ARTDECO
Complexion accessories
Complexion
Illusion Palette for Cheeks & Eyes
Limited Edition
€ 18.22 € 16.40
ARTDECO
Eye accessories
Eyes
Beauty Box Quattro - Anniversary Design
Limited Edition
€ 6.98 € 6.28
PUPA Milano
Foundation
Facial make-up
Wonder Me Nude Skin Tint
€ 14.08
€ 12.67
RRP: € 28.81
ARTDECO
Powder & Blush
Complexion
Blush Couture
Limited Iconic Red
€ 26.82 € 24.14
beautyblender
Make-up sponges
Sponges
La Dolce Vita
€ 21.45 € 19.31
BABOR
Facial make-up
Make-up
Tinted Hydra Moisture
€ 39.67 € 35.70
ARTDECO
Primer
Complexion
3 In 1 Make-up Fixing Spray
€ 19.30 € 17.37
ARTDECO
Eye Shadow
Eyes
Eyeshadow Matt
€ 5.00 € 4.50
Inglot
Ligloss
Lips
Liquid Lipstick SPF50+
€ 22.57 € 20.31
ARTDECO
Eye Shadow
Eyes
Eyeshadow Metallic
Limited Edition
€ 3.82 € 3.44
ARTDECO
Lipgloss & lipstick
Lips
Magic Fix
Limited Edition
€ 13.92 € 12.53
PUPA Milano
Eye Shadow
Eyes
Vamp! Liquid Eyeshadow
€ 14.72
€ 13.25
RRP: € 26.34
ARTDECO
Lip accessories
Lips
Couture Lipstick Case - Anniversary Design
Limited Edition
€ 5.32 € 4.79
BABOR
Lips
Make-up
Super Soft Lip Oil
€ 23.54 € 21.19
ARTDECO
Mascara
Eyes
Angel Eyes Mascara
Limited Edition
€ 16.07 € 14.46
Collistar
Eyes
Make-up
Impeccabile Base Mascara
€ 27.70
€ 24.93
RRP: € 32.25
Teaology
Facial care
Care
Tea Gloss Tinted Volume Lip Treatment
€ 12.95
€ 11.66
RRP: € 17.20
ARTDECO
Mascara
Eyes
Angel Eyes Mascara Waterproof
Limited Edition
€ 16.07 € 14.46
ARTDECO
Lipgloss & lipstick
Lips
Perfect Color Lipstick
Limited Edition
€ 14.51 € 13.06
BABOR
Eyes
Make-up
Clear Eyebrow Fixing Gel
€ 23.54 € 21.19
Anastasia Beverly Hills
Lipstick
Lips
Pucker Up Lip Trio
€ 44.95 € 40.46
BABOR
Eyes
Make-up
Natural Separation & Curl Mascara
€ 35.37 € 31.83
BABOR
Facial make-up
Make-up
Silky Satin Blush
€ 32.14 € 28.93
NARS
Lipsticks
Lip make-up
Explicit Lipstick
€ 40.60 € 36.54
it Cosmetics
Lipstick
Lip make-up
Confidence in a Serum Gloss
€ 29.95 € 26.96
Bobbi Brown
Eyes
Make-up
Dual-Ended Long-Wear Cream Shadow Stick
€ 59.12 € 53.21
Clinique
Lips
Make-up
Pop Cheek & Lip Oil
€ 33.86 € 30.47
Bobbi Brown
Lips
Make-up
Lip Liner
€ 41.92 € 37.73
Benefit
Foundation
Complexion
The POREfessional Foundation
Smoothing & pore-refining foundation with niacinamide
€ 52.67 € 47.40
BABOR
Eyes
Make-up
Eye Shadow Pencil
€ 21.39 € 19.25
beautyblender
Cleansing
Sponges
Toolscrub Lavender
€ 23.65 € 21.29
PUPA Milano
Concealer
Facial make-up
Wonder Me 3 In 1
€ 18.61
€ 16.75
RRP: € 23.65
Collistar
Lips
Make-up
Puro Gioiello Lipstick
€ 19.30
€ 17.37
RRP: € 36.55
